FREE POSITIONING CHECK

Most capability statements score below 40.
Find out where yours lands.

Paste your capability statement. Answer five questions. Get three scores and specific findings in 90 seconds. Free.

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What We’re Seeing in 2026

Inconsistent messaging signals instability.

When your BD lead, your capability statement, and your website each say something different, contracting officers read it as a red flag. For tribal enterprises managing multiple subsidiaries, the problem multiplies. Every asset needs to draw from one shared message, or the parent brand looks fragmented.

Executive orders are now sales signals.

Agencies expect vendors to tie their capability to active directives. “We deliver X, which directly supports EO Y” makes the contracting officer’s internal justification easier. This isn’t about chasing every EO. It’s about mapping what you already do to the policy language agencies are using right now.

Long ROI timelines are dead.

Procurement leaders moved the benchmark from multi-year programs to 30-to-90 day measurable wins. Anything past 180 days is hard to defend internally. If your cap statement still sells “comprehensive multi-year partnerships,” you’re describing a buying motion that no longer exists. Reposition around the first measurable win.

GapCheck checks your document for all three.

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The Tribal-Specific Pressure

For tribal enterprises and subsidiaries, the pressure is compounding. The margin for unclear positioning is zero.

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$800M

drop in awards to Native-owned firms through April 2026 (down 26%)

1,091

8(a) firms suspended by SBA in early 2026

65

new 8(a) firms approved all year in 2025 (vs 2,200 the prior four years)

15%

cut to VA contracting staff, April–November 2025

THE DIAGNOSTIC

How Does Your Positioning Score?

GapCheck is a free positioning diagnostic for federal contractors. Paste your capability statement, executive summary, or website copy. Answer five questions about your positioning. Get a three-layer score that tells you exactly where the gaps are.

87
Document Score

How well your messaging actually performs against the Explanation Gap framework.

62
Alignment Score

Whether your document matches what you say your positioning is.

74
Strategic Readiness

Whether you’ve done the strategic thinking in the first place.

What Happens After

Two paths after your score:

If your positioning is strong

Sharpen what’s already working.

Use the findings to tighten a strong score. Want a second set of eyes? We’ll help you push a solid score to a winning one.

Talk it through →

If your positioning has gaps

Let’s close them before they cost you another contract.

Book a 30-minute debrief. We’ll walk through your specific findings, identify what’s costing you contracts, and tell you exactly what would need to change.

Book Your Free Debrief

ONE PASTE. FIVE QUESTIONS. THREE SCORES.

Find out where your positioning is Costing You Contracts.

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